Ideas Considered for former Pearson Site

The iconic Pearson Ford dealership that stood at the corner of Fairmount and El Cajon Boulevard for 43 years is now just a dirt lot and parking structure. Price Charities bought the five acre property in 2009 with the intention of making it a community asset for Talmadge, Kensington, and City Heights. The property sits in a unique location and serves as a gateway to the three communities depending on which way you’re headed.


Price Charities appreciates the community’s input over the past year and continues to welcome ideas. Up to this point the needs most identified are for retail, a food market, housing, and community space.

During the first week of August, three architectural design firms presented design concepts for a mixed use development incorporating these elements. Each firm offered unique ideas and spurred conversations.

In the future Price Charities will hold formal community meetings to gather more input and help Price Charities continue its mission of improving the lives of families living in urban communities. The goal for this project is to create a space all three communities will be drawn to. For more information please contact Matthew Hervey at