Share about your life journey and how you found yourself living and working in the City Heights community.
I was born and raised in Colombia and immigrated to the United States in 1981 as a teenager, settling in Boston, Massachusetts. Like many immigrant families, we navigated a new culture, systems, and opportunities. That experience shaped my perspective and gave me a deep understanding of what it means to seek belonging and stability in a new country.
Since 1984, I have dedicated my professional life to serving communities that are often overlooked or marginalized. I began my career working with YMCAs on the East Coast, later with Jewish Community Centers in both the eastern and southwestern regions, and spent time in the private sector. Across each role, my focus remained the same: creating access, building bridges, and ensuring people from all backgrounds can thrive.
I was later blessed with the opportunity to serve as Executive Director of the Copley-Price Family YMCA in City Heights. For me, working in City Heights was deeply connected to my own life story. The community’s culture, resilience, and diversity reflect the values that have guided my work for decades. My journey from Colombia to Boston, and eventually to San Diego, has always been about service, impact, and helping communities create opportunities for everyone to reach their full potential.
You have served the City Heights community for many years. Describe your current and past roles and what you have enjoyed the most.
In my previous role as Regional Executive Director of the Copley-Price Family YMCA, I had the privilege of leading a branch rooted in one of the most diverse communities in San Diego County. That role allowed me to work closely with families, staff, volunteers, and community partners to ensure the YMCA was not just a facility, but a true community hub.
In my current role as Vice President of Community Bridging and Engagement, my impact has expanded beyond a single branch. I now support communities across San Diego County while strengthening binational efforts through partnerships such as YMCA Mexico. This bridge-building work is deeply meaningful to me, especially as an immigrant, because it reflects the power of connection beyond geography.
What I have enjoyed most throughout my journey is creating access and opportunities for all. The YMCA is a place where people can walk in and feel they belong, regardless of background, income, language, or culture. In City Heights especially, the diversity is extraordinary. The Y becomes common ground where differences are strengths rather than barriers.
What changes have you experienced in City Heights over the years? What partners have been instrumental in this change?
City Heights continues to demonstrate incredible resilience and adaptability, especially following the COVID pandemic. One of the most significant challenges we saw after the pandemic was social isolation, particularly among teens and older adults. Many people lacked safe spaces where they could gather, connect, and feel supported.
With the support of partners such as Price Philanthropies, Hoover High School, and Youth Empowerment, we created spaces for teens to build healthy habits, develop leadership skills, and connect with peers. Programs like Y Strong Girls also provide mentorship opportunities that help young girls grow in confidence and explore future career pathways.
For older adults, we developed nearly 50 programs designed to combat loneliness and rebuild community connections. Seeing seniors reconnect, stay active, and support one another has been incredibly meaningful. These partnerships have helped strengthen the social fabric of City Heights and reaffirm the YMCA as a place where connection and belonging are possible for all generations.
Is there anything that has surprised you the most over the years as a resident of and advocate for City Heights?
One thing that stands out is the growth of affordable housing developments in City Heights. The rising cost of living continues to impact the community, with many families working multiple jobs and navigating language and financial barriers.
This is one reason we have built a strong scholarship program at the YMCA. Each year, we raise more than $780,000 to ensure cost is never a barrier to participation. These funds allow residents to access memberships, youth programs, wellness initiatives, and community resources. What continues to inspire me is the resilience of this community. Despite challenges, City Heights remains a place rich in culture, unity, and strength.
What lessons have you learned throughout your efforts that you would like to pass on to others?
One of the greatest lessons I have learned is that meaningful community impact cannot happen alone. Partnerships are essential. Our Community Health and Well-Being initiative demonstrated the power of collaboration. By working alongside healthcare providers, nonprofits, schools, and local organizations, we were able to expand our reach and create a coordinated ecosystem of support.
Another important lesson is the value of strong leadership and engaged boards of advisors. A committed board strengthens credibility, expands networks, and helps advance the organization’s mission. If I were to pass anything on to others, it would be this: lead with purpose, build partnerships intentionally, and surround yourself with strong advocates who believe in the mission. When you combine collaboration, governance, and a clear vision, the impact can be transformational for any community.
Do you mind sharing with us a bit about your life outside of your work? What are your other passions, talents, and hobbies that you enjoy?
Outside of work, I value staying active and maintaining my overall well-being. I enjoy regular workouts that combine cardio and strength training. Swimming has also been a lifelong passion. I was a competitive swimmer for many years, and it helped shape my discipline and resilience.
I am also an avid road cyclist, which gives me time to reflect and recharge. Beyond fitness, I have an appreciation for architecture and interior design, especially mid-century modern homes. I enjoy the intentionality of well-designed spaces and the sense of purpose they can create.
What advice or encouraging words would you give youth and community families in City Heights?
Never underestimate your resilience. As an immigrant, I understand the challenges of starting over and building a life step by step. Take every opportunity seriously and approach it with intention. Not every door will open, but when one closes, another often appears. Stay prepared so that when opportunity comes, you are ready.
Be passionate about the work you pursue. While a large paycheck may be attractive, purpose is what sustains long-term fulfillment. Finally, do not be afraid to take calculated risks. Growth requires courage, and many of the most meaningful opportunities come from stepping into the unknown. Believe in your potential and continue striving to create opportunities for yourself and others.
Price Philanthropies Foundation recognizes you as a City Heights Hero for all you do for our community, and it is clear you’ve become a hero to those you serve in City Heights. What are your thoughts about this recognition?
I am truly humbled and grateful to receive this recognition from Price Philanthropies. At the same time, I do not see myself as a hero. I see myself as someone committed to serving the community and helping create opportunities for individuals and families.
I am also grateful to the YMCA for providing a platform that allows me to lead in a way that aligns with my passion for expanding access and opportunity. This recognition belongs to many people, including the Copley-Price Family YMCA team, our board of advisors, staff, volunteers, and community partners. Meaningful impact is always the result of collective effort.
To Price Philanthropies, thank you for this honor and for your continued support of the City Heights community.