The Effron, Goldberg, and “Chuy” Morales College Scholarships were established to provide high-achieving Hoover and Crawford High School graduates with financial support and advising to successfully navigate and graduate from college.

Hoover High School

Stephen Effron Scholarship

The Stephen Effron Scholarship is a competitive scholarship for seniors at Hoover High School. It is funded and administered by Price Philanthropies. The Scholarship was established to honor the memory of Stephen Effron who graduated from Hoover High School in 1959 and was the cousin of Robert Price. 

Jesus “Chuy” Morales Scholarship

The Jesus “Chuy” Morales Scholarship was established to honor the memory of Jesus “Chuy” Morales who was the stepfather of Allison Price. Recipients must be Latinx.  

Crawford High School

Joseph and Dorothy Goldberg Scholarship

The Joseph & Dorothy Goldberg Scholarship is a competitive scholarship for seniors at Crawford High School. It is funded and administered by San Diego Foundation and Price Philanthropies. The Scholarship was established to honor the memories of Joe and Dorothy Goldberg who lived in the Talmadge neighborhood for many years and were friends of the Price family.


Each spring, Price Philanthropies Foundation invites high-achieving Hoover and Crawford High School seniors with financial need to apply for one of our college scholarships — the Stephen Effron Scholarship and the Jesus “Chuy” Morales Scholarship at Hoover and the Joseph and Dorothy Goldberg Scholarship at Crawford. 

The Effron and Goldberg Scholarships provide up to $7,000 per year for up to five (5) years.

The “Chuy” Morales Scholarship provides a one-time scholarship of $5,000.

All scholarship recipients also have access to college persistence support and resources provided by Avenues for Success. Up to six student recipients are selected each year from both high schools for the Effron and Goldberg scholarships. Two Latinx students from Hoover are selected each year for the “Chuy” Morales scholarship.

Eligibility requires students to:

  • Be a graduating senior at either Hoover or Crawford High School.
  • Plan to attend a 4-year college/university.
  • Have a minimum weighted GPA of 3.5 (10 – 12th grade only without PE).
  • Demonstrate financial need (dependent upon a student’s SAI and financial aid package).
  • Have one Letter of Recommendation submitted by the deadline.
  • Legal permanent residency or citizenship is not required.

Email [email protected] with any questions.